Brand Strategy · Identity · Packaging · Ongoing

LumaFashion & Lifestyle — Sudan

Brand Strategy
Visual Identity
Packaging Design
Sales System
Social Media
Business Operations
Live Project
The Project

A Brand
Built From
Nothing.

Luma is a Sudanese fashion and lifestyle brand rooted in the beauty, sophistication, and cultural depth of Sudanese identity. Black Code didn't just design a logo — we built the entire business from the ground up.

From brand strategy and naming to visual identity, brand guidelines, a complete asset library, packaging design, social media direction, internal workflow systems, and a full sales infrastructure — every layer of Luma was conceived, designed, and implemented by Black Code. The brand is still active and evolving, with Black Code continuing to shape its growth.

Services Delivered
Brand Strategy Visual Identity Brand Guidelines Visual Assets Packaging Design Social Media Designs Internal Workflow Sales System Business Operations Ongoing Partnership
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